Edmund Tie Company Rebrands Etc
BY JOANNA LEE
ETC, a local real estate advisory led by CEO Desmond Sim, recently announced a major change as it officially adopts its familiar abbreviation as its new name. The rebranding exercise also includes a fresh logo design.
According to Sim, the decision to change the company’s name to ETC was driven by its employees and their valuable insights, voices, and ideas. The company places a strong emphasis on its employees and their role in shaping the future of the real estate industry, both locally and regionally.
As ETC celebrates its 30th anniversary this year, the name change marks a significant milestone in the company’s journey. Established in 1995, ETC offers a comprehensive range of services for all stages of a real estate asset’s lifecycle, from advisory and investment to management and divestment.
In addition to the rebranding, ETC has also recently completed a $5 million renovation of Marina Bay Residences, enhancing the living experience for its residents and delivering value in premium rents. This is just one example of ETC’s commitment to providing top-notch services and shaping the future of the real estate market.
In other real estate news, three food-factory units at Pandan Loop are currently on the market for $11 million, while the Noel Building in Tai Seng was recently sold for $81.18 million, surpassing the guide price by 17%. Additionally, the industrial GS Building in Balestier was sold for $67 million. These transactions demonstrate the strong demand for real estate in Singapore and the potential for growth in the industry.
As ETC evolves and grows under its new name, the company remains dedicated to serving its clients and shaping the landscape of the real estate industry in Singapore and beyond.
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