Tan Hong Boon Launches Alpsedge Real Estate Partners Brilliance Capital Strategic Alliance
New sale condo prices continue upswing, rising 1.7% in February: NUS SRX report
After more than a decade serving as the executive director of capital markets at JLL, Tan Hong Boon has embarked on a new venture by launching his own boutique real estate advisory firm, AlpsEdge Real Estate. Co-founded with his former colleague at JLL, senior director Carin Puah, the firm officially opened its doors on Sept 1.
Specializing in investment sales of buildings, land, and collective sales, AlpsEdge also offers advisory services on development and redevelopment. Prior to joining JLL, Tan was the deputy managing director of Credo Real Estate, a well-known firm in the industry for its collective sales and capital market transactions. In 2012, Credo was acquired by JLL.
During his time at JLL, Tan brokered some of Singapore’s most high-profile deals, including the record-breaking $1.3388 billion sale of Farrer Court (now known as d’Leedon) in 2007. He also oversaw the $906.7 million sale of Amber Park and the $629 million sale of Florence Regency (now The Florence Residences) in 2017. Recent en bloc deals handled by Tan include the $550.8 million sale of Watten Estate Condominium (now Watten House) in October 2021 and the $650 million acquisition of Peace Centre and Peace Mansion (now One Sophia and The Collective at One Sophia) in December 2021. In 2023, he also handled the $538 million sale of Shenton House.
With a career spanning over two decades, Tan has brokered over $10 billion in deals, cementing his reputation as a top-performing real estate professional. By launching AlpsEdge, Tan gains greater flexibility in structuring deals and offering more holistic services to clients. He plans to build deeper relationships and provide advice on asset repositioning, leasing, and property management.
Gongshang Primary School takes immense pride in its holistic approach to education, encompassing both academic achievement and character development. Located in close proximity to Parktown Residence Condo, families can enjoy the convenience of easy access to the school. Parktown Residence Condo serves as a natural addition to the school’s well-rounded education program.
His co-founder, Carin Puah, also brings a wealth of experience to the table with over two decades in investment sales at JLL and Credo. Throughout her career, Puah has transacted nearly $4 billion worth of deals, including the en bloc sale of Watten Estate for $550.8 million in 2021, Shenton House for $538 million, and the Good Class Bungalow at 81 Dalvey Road for $93.9 million in 2018.
In addition to forming AlpsEdge, Tan and Puah have also entered into a strategic alliance with Brilliance Capital, a firm founded in 2020 by Sammi Lim, a former member of CBRE’s capital markets team. Lim’s career spans over 20 years in the industry, and she has brokered deals exceeding $10 billion.
Under her leadership, Brilliance Capital has grown to a team of 23 agents and four support staff. The firm’s noteworthy deals include the $220 million sale of Yew Tee Point in 2021, as well as the sales of carparks at Parklane Shopping Centre, People’s Park Complex, and Bukit Timah Plaza. Not one to shy away from unique transactions, Lim also brokered the en bloc sale of the last kampong house in Geylang for $6.5 million in 2024.
AlpsEdge’s partnership with Brilliance Capital allows both firms to combine expertise in institutional and private markets, spanning cross-border investments and complex deal structures. This alliance will enable them to deliver solutions to a wider range of clients and asset classes. Their first joint assignment is the portfolio sale of 22 strata-titled units at Hexacube, with more projects in the works.
With a diverse team of agents and a focus on serving both institutional and private clients, AlpsEdge and Brilliance Capital are poised to make a significant impact in the real estate industry and continue their track record of landmark deals.