Uol Singland Moves 53 Units Upperhouse Orchard Boulevard Launch Day 3350 Psf
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Two new projects in the Core Central Region (CCR) – UpperHouse at Orchard Boulevard and The Robertson Opus – launched on July 19 after two weekends of private previews. The third project, the executive condominium Otto Place, located in Tengah, also launched on the same date.
Jointly developed by UOL Group and Singapore Land Group, the 301-unit UpperHouse achieved a strong take-up rate of 53.2% (160 units) on launch day. The average price per square foot (psf) achieved was $3,350.
There was interest across all unit types, ranging from one-bedroom plus study to four-bedroom suites. The most popular were the two-bedroom premium plus study units, with 60 out of 67 sold at prices ranging from $2.338 million to $2.72 million, or $3,060 to $3,560 psf. The three-bedroom premium units were also popular, with only one out of 34 remaining unsold. Prices ranged from $3.269 million to $3.781 million, or $3,230 to $3,736 psf.
According to Anson Lim, UOL Group’s senior general manager of residential marketing, the Bespoke Collection – comprising 31 four-bedroom suites with private lift and private carpark – also saw a healthy 30% take-up. The highest-priced unit in this collection sold for $7.66 million, or $3,724 psf.
The majority of buyers were Singaporeans or Permanent Residents, with a mix of owner-occupiers and long-term investors, says Lim.
“Many were drawn to the Orchard Boulevard address, direct MRT access, efficient layouts and the attractive quantum for a development in this location,” he notes.
UpperHouse is located at the corner of Orchard Boulevard and Grange Road, directly in front of the upcoming Orchard Boulevard MRT Station on the Thomson-East Coast Line. It is also within 1km of River Valley Primary School.
The developers, UOL and Singapore Land Group, secured the 99-year leasehold site with a top bid of $428.28 million ($1,616 psf per plot ratio) in a government land sale (GLS) tender that closed on February 1, 2024.
Yvonne Tan, chief corporate and development officer at UOL Group, notes that the price gap between the CCR and the Rest of Central Region (RCR) is currently at its narrowest. “Coupled with the highly attractive price differential between freehold and leasehold high-end luxury products, UpperHouse is a great investment opportunity,” she explains.
The gap between the median psf of new homes in the CCR and RCR has narrowed from a high of 56.5% in 2018 to a mere 1.9% in 1H 2025, says Mark Yip, CEO of Huttons Asia. “There is potential for a strong upside once the gap between CCR and RCR home prices widens,” he adds.
The average per sq ft price achieved at UpperHouse is competitive compared to other new launches in the vicinity of Orchard Road, notes Kelvin Fong, CEO of PropNex. Fong points to the average price achieved at Park Nova, which sits across the road from UpperHouse, that reached a high of $6,150 psf this year. Meanwhile, the average resale price at Boulevard 88 was about $4,200 psf, and Cuscaden Reserve, which is also a 99-year leasehold project, achieved an average of more than $3,100 psf for its resale units transacted in the first four months of 2025.
“UpperHouse is well-positioned to benefit from the upcoming master plan developments in the Paterson and Newton areas, as well as the revitalisation of Orchard Road,” says Marcus Chu, CEO of ERA Singapore.
Despite the recent adjustments to the Seller’s Stamp Duty and multiple rounds of cooling measures, demand for high-end properties with strong fundamentals – such as location, tenure and developer reputation – remains resilient, says Chu. He adds that such buyers tend to take a long-term investment view.
Recent flash estimates indicate that Singapore’s economy remained resilient, with an estimated average year-over-year (y-o-y) growth of 4.2% in 1H 2025. This has led some economists to revise their forecasts upward for the Singapore economy for 2025. “This may have bolstered confidence among homebuyers,” reckons Huttons’ Yip. “Furthermore, the 3-month SORA (Singapore Overnight Rate Average) has dipped below 2.0% in July 2025, lowering borrowing costs for buyers.”
For more information on new launches and the prices and available units, search for the latest New Launches.