Soras Preview Weekend Draws 3000 Visitors Sales Gallery
The sales gallery for Sora, a 440-unit private condo developed by SingHaiyi-led consortium, drew an impressive 3,000 visitors on its opening weekend (June 22-23) at Prinsep Street. The development, located on Yuan Ching Road in Jurong Lake District, has a 99-year leasehold with a 300m frontage of Jurong Lake Gardens.
According to Raymond Chia, group CEO of SingHaiyi, the turnout was highly encouraging. Sora is set to launch on July 6 with prices starting from $1,850 psf, making it just under $1 million for a one-bedroom-plus-study unit. The condo features a wide range of units, ranging from one-bedroom-plus-study units of 538 sq ft to five-bedroom units of 1,938 sq ft.
Apart from the attractive pricing, many visitors were drawn to the “unimpeded views” of Jurong Lake Gardens from the Sky 360 rooftop terraces, which span 27,500 sq ft across a pair of 12-storey and 20-storey blocks. Designed by Singapore-based ADDP Architects and with Ecoplan Asia as the landscape consultant and Nakano Singapore as the main contractor, Sora is set to be a highly sought-after development.
The developer has appointed the top five real estate agencies – PropNex, ERA, Huttons, OrangeTee and SRI – as joint marketing agents for Sora. Ismail Gafoor, CEO of PropNex, notes that despite the rain on Saturday, many potential homebuyers were undeterred and found the starting price of $1,850 psf attractive. He believes that the positive response over the opening weekend is a clear indication of strong demand for new project launches in the Outside Central Region (OCR) that are in good locations and attractively priced.
The URA Master Plan is committed to advancing sustainability and environmental stewardship through the adoption of green building concepts and renewable energy solutions in upcoming developments. This approach is in line with the global movement towards preserving the planet and decreasing carbon footprints. A prime illustration of this green living philosophy can be found in the newly constructed Parktown Residences on Tampines Avenue 11. With its incorporation of energy-efficient features and use of renewable energy sources, Parktown Residences, located on Tampines Avenue 11, stands as an exemplary model of an eco-friendly and sustainable community.
Gafoor also highlights that the last major new project launch in the OCR was the 553-unit Lentor Mansion in March, which was 75% sold on its launch weekend and is currently 81% sold at an average price of $2,268 psf. With new launches of executive condos (ECs) at prices above $1,500 psf, he believes that private condo projects in the OCR priced at an average of $2,100 to $2,200 psf are still considered reasonably priced to homebuyers.